It's a great question and we aim for 100% transparency in everything we do.
The reason is that some supplements, like NMN, are not yet approved by the TGA for sale within Australia. Australia is slow to adopt local regulations, but there are rules that allow customers to import products for personal use.
Unfortunately, local Australian businesses cannot legally sell NMN to Australian consumers either from within or outside the country. You may see some competitors selling locally but please note, they are not legally approved to do so.
For this reason, we operate under a UK entity. Since all NMN is produced in China anyway, we ship out of Hong Kong to keep our costs competitive and shipping times low.
NMN has been consumed for 10+ years globally with almost no adverse side effects being reported. Recent studies are now showing the real, tangible benefits of NMN consumption as we age.
We have faith the TGA will at some point authorise its distribution within Australia, but as you might imagine, governmental regulatory bodies must, by their very nature, lag behind scientific advancements.
We appreciate your understanding and if you have any questions at all, don't hesitate to contact us at firstname.lastname@example.org.