Nutrition to 

reverse ageing

No B.S.

I founded Ritual with the belief that better health begins with better ingredients. With us, you’ll know where ingredients come from and why it’s there. Some call it obsessiveness, we call it traceability.

Science-Backed

I founded Ritual with the belief that better health begins with better ingredients. With us, you’ll know where ingredients come from and why it’s there. Some call it obsessiveness, we call it traceability.

Science-Backed

I founded Ritual with the belief that better health begins with better ingredients. With us, you’ll know where ingredients come from and why it’s there. Some call it obsessiveness, we call it traceability.

Created By A Man 

Who Wanted To Age Well

When I was pregnant, I turned my house upside down to get rid of products with ingredients I couldn't get behind. I replaced everything from my cleaning supplies to my deodorant. But, in my search for my ideal prenatal vitamin, I found questionable ingredients. I couldn't find a brand that I trusted, so I decided to build my own. 


I founded Ritual with the belief that better health begins with better ingredients. With us, you’ll know where ingredients come from and why it’s there. Some call it obsessiveness, we call it traceability.


Welcome to your new daily ritual.

Ben Goodman, BA, MBus

CEO & Founder

33 years old, biological age 29